Case studies · SEOSONA

Case Study: How DMCA AI helped SEOSONA after a malicious DMCA event

Ops evidence: Lumen notice → URL filtering → DMCA Checker → targeted counter-notice → recovery monitoring
SEOSONA x DMCA AI — Strategic alliance for DMCA recovery

Opening Search Console—or a simple site: query—and watching index/traffic collapse is every publisher’s nightmare. That is what SEOSONA faced during a copyright-complaint wave with strong signs of abuse (negative SEO / false DMCA).

This write-up follows the real evidence trail (screenshots, public Lumen notices, internal tooling). DMCA AI does not replace Google’s decisions; weidentify URLs that were actually removed, prepare a focused §512(g) counter-notice package, and monitor index signals coming back.


1. Morning shock: index collapse + DMCA banner

Around 11:12, site:seosona.com showed only about3 result pages, with Google’s notice that results were removed due to copyright complaints (DMCA)—linking out to Lumen Database.

Google Search site:seosona.com at 11:12 — only 3 pages and a DMCA removal notice for 174 results
The storm hits at 11:12 AM: site:seosona.com drops to a mere 3 pages of results, accompanied by a cold DMCA "death sentence".

Related public Lumen notices:

2. The "fake" notice signals — not a clear infringement case

Analyzing the notice text showed it was copy-pasted from another agency (e.g., mentioning “LADIGI Agency... / Fastlance...”), lacking professionalism and any specific claims about the target URLs.

Fake DMCA signals: Copy-pasted description and unreasonable URL count
Sloppy evidence: The attacker copy-pasted LADIGI's intro verbatim and targeted 189 URLs while providing only 12 source URLs.

Diagnosing the attack

  • Sloppy copy/paste: inconsistent notice description, containing unrelated agency content.
  • Spam report: 189 target URLs vs 12 "evidence" URLs — typical abuse of automated copyright bots to exploit Google's rapid removal process.

3. The surgery: Lumen → sheet → DMCA Checker

Fatal mistake: selecting all 189 URLs and filing a blanket counter-notice (“submit all”). The law and Google’s §512(g) process require precision. Including URLs thatweren't actually removed makes the filing look careless or dishonest, delaying review.

  1. Digging for the exact URLs: Google only shows a generic notice, so DMCA AI had to trace the Lumen Database system directly to extract the full copyright complaint.
  2. Extraction from Lumen — the full target URL list:
    Detailed list of DMCA reported URLs on Lumen Database
    DMCA AI extracted all public complaint data from the Lumen Database system to begin the "surgery".
  3. Merge & deduplicate in Google Sheets across notices:
    Google Sheet merging and deduplicating URLs between DMCA notices
    Tactical process: Merge notices and manually deduplicate to prepare the most accurate URL list.
  4. Double-check with the DMCA Checker — which URLs Google actually removed / de-indexed:
    DMCA AI check-dmca tool scanning SEOSONA URL list
    Live scan: DMCA AI’s tool scanning the 189-URL list to check actual de-index status in real time.
Scan result: of 189 reported URLs only 174 were actually removed from Google
Crucial boundary: Only 174 URLs were actually removed. The remaining 15 were safe and ABSOLUTELY excluded from the Counter-Notice to avoid perjury.

Core principle

Do not appeal what was not lost. Filing only the 174 removed URLs keeps the packet clean for review—vs dumping every reported URL.

4. Monitored outcome: same-day reinstatement signals

After filing work, monitoring logged a sample URL returning to index from11:11 → 20:39 the same day (~9 hours 28 minutes on the internal alert). That is what we observed on this case—not a promise that Google reinstates every site in under 24 hours. Google’s process is still commonly described as about10–14 business days after a valid counter-notice.

dmcabot alert: URL restored successfully after 9 hours 28 minutes — seosona.com/seo/onpage
Victory signal: The dmcabot system logs the first URL returning to the index just 9 hours and 28 minutes after filing.
Google site:seosona.com after recovery — pagination through page 21, no DMCA banner
Back on track: site:seosona.com restores 21 pages of results, the glaring red DMCA banner vanishes, keeping their hard-earned SEO intact.
  • This case’s speed: same-day recovery signal (~9h28 on bot log)—not “Google always finishes in 24h.”
  • 📈 Visible index: ~3 SERP pages at incident → ~21 pages after recovery.
  • 🛡 Short offline window: less ranking shock than multi-week outages.

5. Lessons for site owners

  1. Appeal only URLs that were actually removed—don’t mix still-indexed URLs.
  2. Always double-check (Lumen + checker) before signing a counter-notice.
  3. If you don’t know §512(g), don’t “submit all.” Formality errors can delay or damage the filing.
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Nguyen Thanh Khiet
Designated Agent & ReviewerNguyen Thanh Khiet

Founder & CEO DMCA AI | US Copyright Office Designated Agent

An experienced expert in online copyright dispute resolution and Google de-index appeals. This article was legally reviewed and manually edited by Mr. Khiet to ensure accurate information under the DMCA Act.